It’s frustrating to me, that here we are, in 2017, and yet too many dentists are struggling to create a healthy, profitable practice.
There are doctors who are going out of business or, working far too hard for too little income and too much risk.
There are a lot of “reasons why” dentists struggle, and in some cases, fail. But, I think one reason stands out more than others.
It’s lack of clarity.
Without clarity, we don’t know what to do, when or what we stand for. Thing is, without personal clarity, we can share a vision or mission with those we employ. They are, like a dentist without clarity, a boat, rudderless, adrift in a sea of sameness, with no captain (leadership).
One of the very first questions I ask Wellness Springs Dental® Franchise prospects is, “What do you want? What is your vision?”
Admittedly, it’s not an easy question. It’s one that requires thought. Deep thought.
Contrast that with someone asking me. My answer is ready and I can’t wait to share it! The simple reason why I can and do is because I constantly think about what I want and my vision for the future.
Do they change? Rarely. What I want is what I want (my intermediate, mid-life goals) and my vision is constant. What changes is how I get there and who is with me on the journey. The vision itself never wavers, but the pieces and parts of the daily puzzle move, shift sizes and shapes and appear and disappear.
Most have no idea what they want or what their goals are, hence they go in circles.
If you don’t have a vision for what your future looks like, what you see yourself doing in 3 months, 6 months, 12 months, 18 months, etc., and you have no goals written and regularly reviewed (like income goals, when you want to transition from one type of “work” to another – like moving from clinical dentistry to mentorship and leadership for example), then you will continue to struggle with practice, and you might even fail.
First step to get yourself out of the mud and muck of uncertainty and potential failure is to sit down with a legal pad and begin writing out what you want your plan to be. Use real paper and ink. Sketch it out. Write about time lines and benchmarks that you can hit along your way. Write down your financial dreams and work:life balance dreams. Write about how your kids or family fits into your future. Get clarity on what, when, who and why.
Then, if your vision and what you want from life is bigger than what you see yourself achieving on your own and for most of us, that is the case, then reach out to learn more about how a dental office franchise can make your life easier – giving you more time freedom and potentially more financial freedom.